How To Handle Social Media In Just Two Minutes Each Day

how to handle social media

Our guest post this month is from the extremely talented Social Media and PR consultant Marie Ennis O’Connor. Marie challenges you to manage your social media needs in two minutes a day. Yes only 2 minutes a day! Read on to find out HOW you can easily handle your business social media updates in just 2 minutes a day…
how to handle social media

One of the things I hear most frequently when I teach social media workshops is “but I don’t have time to do it.” My response? If you have two minutes to spare in your day, you can handle social media.

The Two-Minute Rule

This two-minute rule was created by time management consultant David Allen. David has developed productivity and improvement programs for Fortune 500 corporations, global not for-profits and U.S. government agencies.

If you determine an action can be done in two minutes, you actually should do it right then. Why? Because it’ll take longer to organize it and review it, than it would be to actually finish it the first time you notice it. If you don’t avoid the question about what’s the next step, lots of two minute items could be done right then.

How to Apply The Two-Minute Rule to Social Media

There are lots of things you can do right now which take two minutes or less to manage social media. Here are some suggestions:


  1. Replace your profile picture if it’s still an egg!
  2. Pin a tweet to the top of your timeline
  3. Add a header image that reflects your company
  4. Welcome new followers
  5. Thank someone for re-tweeting you
  6. Re-tweet someone else’s tweet
  7. Pre-schedule ten tweets using Hootsuite or Buffer


  1. Create an impactful header image
  2. Pin an update to the top of your timeline
  3. Share a video
  4. Schedule updates with Facebook’s scheduler tool
  5. Respond to comments
  6. Share a link to your latest blog post
  7. Follow some new business pages


  1. Add social sharing buttons to encourage readers to share your content
  2. Add an image to every blog post
  3. Optimize your images for Google by captioning them with keywords
  4. Link your blog to Twitter and Facebook
  5. Update your About page
  6. Pin your blog posts to Pinterest
  7. Follow and comment on other blogs


  1. Add a professional picture to your account
  2. Include keywords in your headline and bio
  3. Include links to your website and other social media profiles
  4. Upload your presentations to showcase your expertise
  5. Join business groups and contribute to the conversation


  1. If you don’t already have an account, set one up – it is quick and easy to do
  2. Add your website and other social media profiles to your account
  3. Follow pinboards relevant to your business
  4. Re-pin interesting content from other users

handle social media

As you can see you can achieve a lot on social media in just two minutes every day. It’s such an easy rule to put into practice. So the next time you find you have two minutes to spare, use that time to manage your social media. In fact why not start right now? Pick one of the items from the list of suggestions above and go do it straight away. You’ll find those two-minute moments each day will add up to a week’s worth of productive social activity. Try it and see for yourself.

Marie Ennis-O’Connor is a social media consultant who specialises in working with healthcare organisations to maximise their online presence. Marie runs the website Health Care Social Media. You can find her on twitter at @JBBC

5 thoughts on “How To Handle Social Media In Just Two Minutes Each Day

  • June 27, 2015 at 2:39 pm

    Thanks for the comments. To clarify, I am not saying that two minutes a day equals a robust social media strategy – I certainly spend many multiples of two minutes per day on social media, but for many people, who cite time as a reason not to maintain their accounts, I offer the two-minute rule. Committing to at least two minutes a day is a minimum, but it’s a way of keeping your accounts active.

  • June 27, 2015 at 8:53 am

    Great post Marie. It’s very helpful, because many times I know I get so side tracked from bouncing to different places. There’s some great suggestions here!

  • June 26, 2015 at 4:58 pm

    Marie is correct to point out that many people cite lack of time as the significant reason for not doing social media. However for me, this says more about how they view social – in that, if you consider it as a cost of your time, you will always be left having to find the time.

    In my opinion, that’s the incorrect way to view social media, if you’re intend on doing it well – you instead need to consider it in terms of saving you time (a good starting point might be to examine at your business/customers requirements to see if there are areas, where social can save you time and/or increase productivity) From my experience, where social media is viewed as a cost, it will always come towards the back of a person’s priorities and ultimately won’t deliver in a meaningful way for the business, big or small.

    So it’s a catchy title and anything on Marie’s list can be carried out inside of the two minutes for sure but it doesn’t deal with the nub of the problem for me.

    Sorry to kinda disagree here Marie but it’s a strongly held opinion on my behalf.

  • June 24, 2015 at 9:27 pm

    I love accessing social media on my phone as it means that when I am waiting for something, I can do a lot in those two or three minutes, especially re responding to comments on Facebook or Twitter.

  • June 24, 2015 at 3:40 pm

    Great post Marie, and yes it works. I know if I don’t deal with those quick jobs as soon as they come up I end up with a to do list full of them.

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