It is important for that business owner, to constantly watch trends, be familiar with their market, and adapt to the changes that invariably happen. We also need to keep an eagle eye on what the competition is up to, and notice what they are changing, and are those changes in line with consumer changes, or are they trying to influence the consumer / client.
It is adaptation to perfection. It got me thinking that it is exactly what we need to do as business owners in today’s harsh reality, as economies and banking systems collapse under our noses. In times of adversity, lives diversity. Every entrepreneur and business owner needs to rethink the environment they find themselves in, and adapt, just like the hardy Sparrow.